For the topic of my report I had to choose something in relation to the country where I spend my years: Ireland.
For me one of the most representative elements of Ireland is GUINNESS.
More over Guinness use a lot of marketing to be present almost everywhere, so it's in perfect relation with my DUT.
For my analysis I will study the marketing mix, and analyze advertising.
Beer consummation in Ireland:
The steps to brew Guinness?