CASE STUDY : Holistic Marketing of Mini Cooper 13.00 / 20

Exposé de marketing en anglais, niveau BAc+2, CASE STUDY : Holistic Marketing of Mini Cooper

Extrait:
The MINI Cooper S, the very recent Jhon Cooper works GP are more "sporty"; the Park Lane one is more dedicated to women.

MINI adapted the original design to the actual attractive ( aesthetical) and technological requirements without losing the original style. The design is a modern interpretation of the simple and straightforward look of the original MINI(ex: centre speedometer in the middle of the dash board: friendly look)[...]

Plan:

• The company
• The product
• Strategic vision