Introduction au marketing *anglais* 15.00 / 20

Marketing affects us in our daily lives even when we are unaware of its presence. Broadly defined as the flow of goods and services from producer to consumer or user, market has evolved into the anticipation, management and satisfaction of demand. Marketing itself is concerned with what goods and services to produce, how to distribute them, the promotional efforts (including advertising) that go into supporting those products and services, and the pricing strategy that is used.
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Contenu de ce document de Commerce > Marketing

Plan :

1.Knowing the principles of marketing: Definition of marketing Evolution of marketing The marketing envrionment Consummer behavior 2.Acting in marketing: Segmentation, Targeting and Positioning The Marketing Mix Social Responsibility in Marketing Conclusion
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6 commentaires


Anonyme
Anonyme
Posté le 21 janv. 2016

Bonne synthèse. Le document est très complet. Bon support d'apprentissage.

Anonyme
Anonyme
Posté le 28 nov. 2015

merci 

Anonyme
Anonyme
Posté le 4 oct. 2015

excellent

Anonyme
Anonyme
Posté le 25 janv. 2015

bien

Anonyme
Anonyme
Posté le 10 nov. 2014

very rich

Anonyme
Anonyme
Posté le 4 nov. 2014

interresent

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