Hello everybody, I'm going to speak about the sensory marketing. Firstly, I will explain what is this new trend, then I will present the use of this 5 senses.
It is Aristide Boucicaut, the first, which conceptualized the sensory marketing and put it into the « Bon Marché », at the end of the XIXe century...
Visual marketing: it was the first requested direction and constituted a first approach of sensory marketing.
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