Shifting competitive environ-ments and new opportunities lead companies to seek strategic renewal and organizational change
Examples of companies that have gone through a phase of strategic renewal.
However, it is not always the fundamental strategic renewal that requires change, there are many causes.
Nevertheless the corporate strategy together with the organizational structure and processes and the corporate culture represent the three key elements of change.
Every change process starts with the Organizational Diagnosis, which represents a process of learning about the dynamics of the organization in order to take action intended to improve performance.
Key Questions that need to be addressed during the process
Organizational diagnosis involves dialogue among employees focussed on performance and the impediments and barriers to achieving an organization’s strategic goals.