La nouvelle concurrence :les barrières par les normes -
Les Capitaux :accès et coût d’accès
Les Ressources Humaines : disponibilité- compétence-flexibilité
L’Information et la Connaissance
Les technologies ( T.I.C.)
Plan :
L’Environnement et les nouveaux défis
Les défis
Les leviers Stratégiques
La compétitivité: acteurs concernés
L’avantage compétitif
Le Diagnostic…
Environnement
Menaces de Nouveaux Concurrents
Produits de remplacement
......
Distinction entre le Marketing stratégique et le Marketing opérationnel ...
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