Let’s begin with a paradox.
The impact of new communication technologies has also greatly changed the ways that we enquire information.
We’re changing from a society of readers to one of viewers.
Studies are showing that people under 25 do not get their information from print media rather they get it from TV, radio and Internet.
Good publications professionals
An appropriate distribution
A honest content
A high-impact style
The 7 Cs of the business writing: