Langues et Affaires 17.00 / 20

Cours d'anglais, niveau Bac+3 licence LEA, Langues et Affaires

Intro:
A company cannot operate if it's not organized. Once it is organized, there are
objectives to achieve. Once the aims and the objectives are set, the company needs an internal
structure in which they work. [...]

Plan:

The foundation of a company

Shareholder

• Board of Directors
• Management

Running a company

• Mission Statement
• Aims and objectives

Functional Areas

• Human Ressources
• Finance
• Administration
• Production
• Customer Service

Marketing and Sales Functions

• Marketing defined
• Marketing management

Corporate Strategic Planning

• Definition
• Business Portfolio Analysis
• Corporate Strategic Planning : Growth Strategies