Plan :
Literature review p.10 Methodology p.23 Carrefour in International context The success of Carrefour in France p.25 Carrefour in direction of an International strategy p.27 Carrefour arrive in China p.29 Analysis of the China Market Definition of the Chinese Market p.33 Competitor analysis p.34 Demand in China p.36 PEST analysis p.38 Carrefour in China Marketing Mix p.42 PORTER p.46 SWOT Analysis p.50 Conclusion p.51 References p.55