Written communication 14.00 / 20

Cour de communication écrite en anglais

Let’s begin with a paradox.

The impact of new communication technologies has also greatly changed the ways that we enquire information.
We’re changing from a society of readers to one of viewers.
Studies are showing that people under 25 do not get their information from print media rather they get it from TV, radio and Internet.

Introduction

The rules of high-impact publications

Good publications professionals

An appropriate distribution

A honest content

A high-impact style

Conclusion : Importance of accuracy, brevity and clarity

The 7 Cs of the business writing:

-Conciseness,
-Completeness,
-Consideration,
-Concreteness,
-Clarity,
-Courtesy,
-Correctness.