xposé de marketing, niveau, bac+2, sur l'histoire de la fameuse boisson internationale Coca Cola
Extrait:
It was invented in 1886 (eighteen eighty six) by a pharmacist called John Pemberton, who lived in Atlanta in the South of the USA. The reason why it's called "coca cola" is that it's made with "coca" leaves and "cola" nuts. Pemberton liked testing medical formulas and one afternoon he was searching a remedy for headaches, he created a perfumed liquid, its colour was caramel and he shed it in a three-legged container. The mixture was mixed to the sparkling water and tasted by customers of his pharmacy that all, to the unanimity, found it very special, unique and new.
Pemberton tried to make his customers buy it as a medicine. He told them it was a remedy for headaches. However he didn't manage [...]
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