Carrefour in India
International Market Study
Porter Analysis
Consolidated SWOT analysis
Recommendations
Strategic recommendations:
Improve india website (Cyr, Ilsever, Bonanni, and Bowes, 2004)
Launch sales promotion/ promotional campaign according to local cultural events attract masses (Tellis & Gerard, 1997)
Choose strategic location for implantation (Cheptea, Emlinger, Latouche, 2012)
Hire indian executives to cope better with local culture(Goodall, Roberts,2003)
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