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Extrait:
This commercial appeals to our feelings / our emotions / our intellect / our senses / our sense of humour / our paternal or maternal instincts / our desire to be in good health / our wish to be beautiful and desirable / our love for nature or animals / our desire for exoticism /
[...]
This commercial is based on Humour / Eroticism / Aestheticism / Intelligence / Power / Reasoning / Time / Escapism / Dream / Protection / Nature / Aggressiveness / References to history / Social references / Cultural references /