Strategic analysis of kodak 14.00 / 20

Eastman Kodak Company's mission is : Offering a multitude of new products and processes to make photography, filmmaking and photographic film, printing, digital imaging ... simpler, more convenient and more enjoyable for amateurs and professionals. Kodak uses a combination of pictures and information technology to fundamentally change the way people and businesses communicate.
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Contenu de ce document de Commerce > Stratégie

Plan :

Federal Express Strategy: - Vision - Mission - Goals - Objectives External analysis: - PESTLE ANALYSIS - Supply and demand by SBU - Porter's Five Forces - key factors of success Internal analysis: - Evaluation of resources by SBU - Distinctive Competencies - Chain value - Competitive Profile Matrix Financial ratios Matrix
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