La chaîne de valeur en stratégie

La chaîne de valeur en stratégie

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Publié le 14 mars 2011 - Donne ton avis

L’objectif de toute entreprise est de rechercher au sein du secteur d’activité une stratégie afin de se placer dans les meilleures conditions faces aux forces concurrentielles qui influent le secteur. Ainsi, pour conquérir un segment de marché, la firme doit se différencier par rapport à ces forces et pour cela, elle va devoir valoriser la valeur de son entreprise. C’est pourquoi la firme doit se poser une question d’importance majeure : Est-ce que le choix de mon activité dans mon entreprise me permet d’obtenir un avantage concurrentiel en terme de rentabilité et de création de valeur? D’où la notion d’audit interne et l’utilisation de la chaîne de valeur de Porter.
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Contenu de ce document de Gestion > Contrôle de gestion

Plan :

1. Le concept de valeur. 1. L'idée de valeur. 2. La valeur en économie. 3. La valeur selon Marmuse. 4. La valeur selon Gervais. 2. Le système de valeur. 3. La chaîne de valeur. 1. L'identification des activités créatrices de valeur. 2. Construction de la chaîne de valeur. 3. Les liaisons au sein de la chaîne de la valeur. 4. Chaîne de valeur et différenciation. 1. Les sources de différenciation. 2. Les facteurs d’unicité. 5. La chaîne de valeur et analyse des coûts. 1. La détermination de la chaîne de valeur pour l'analyse des coûts. 2. L'affectation des coûts et des actifs. 3. L'analyse des coûts grâce à la chaîne de valeur.

10 commentaires


tayah
tayah
Posté le 21 juin 2015

bon travail

 

jjoel
jjoel
Posté le 18 juin 2015

Intéressant

 

jjoel
jjoel
Posté le 18 juin 2015

bien

 

nabstoun
nabstoun
Posté le 7 mai 2015

Merci, Très intéressant 

 

 
 

 

loubna lou
loubna lou
Posté le 21 avr. 2015

sujet interessant

chokri24
chokri24
Posté le 28 janv. 2015

jkhjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj

chokri24
chokri24
Posté le 28 janv. 2015

jkhjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj

chokri24
chokri24
Posté le 28 janv. 2015

jkhjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj

chokri24
chokri24
Posté le 28 janv. 2015

jkhjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj

Gauthkiller
Gauthkiller
Posté le 3 déc. 2013

Ce document permet une meilleure compréhension de la chaîne de valeur. Il aurait été judicieux de l'agrémenter d'un cas concret, ou de plus d'exemples, permettant une meilleure appréhension du sujet ! Mais document bon dans son ensemble.

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