Strategic management decatlhon 20.00 / 20

Decathlon is the European leader in the retail sporting goods market. Decathlon maintain its leadership through a long-term growth and strong managerial policy, innovation in various sectors such as a creation of lines of clothing and sportswear and sports equipment Competition in this sector has increased in recent years with the expansion of the supply of sporting goods in hypermarkets In a market increasingly competitive, it is necessary to focus on the strategy to sustain its position
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Contenu de ce document de Commerce > Stratégie

Plan :

Decathlon presentation 1. introduction 2.pestel analysis 3.swot analysis 4.success factors 5.cmpetitive advantage 6.conclusion
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2 commentaires

Julien W
Julien W
Posté le 15 oct. 2014

Exposé clair et precis

Posté le 14 oct. 2013

Décathlon est un modèle du genre en terme de stratégies managériales.

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