Le diagnostic stratégique de l'oréal

Le diagnostic stratégique de l'oréal

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Publié le 1 mai 2011 - Donne ton avis

La démarche stratégique et le diagnostic d’entreprise ont comme objet la recherche des caractéristiques essentielles au développement de l’entreprise et à son accompagnement, en fonction des ressources à disposition et des contraintes de l’environnement. L’objectif final est d’évaluer les aptitudes de l’entreprise à satisfaire les contraintes de compétitivité et de pérennité, en vue de décider dans des conditions acceptables.
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Contenu de ce document de Commerce > Stratégie

Plan :

I- Généralités……………………………………………………………………………6 1) Les forces et les faiblesses…………………………………………………………..7 2) Les opportunités et les menaces…………………………………………………….8 II- Diagnostic stratégique de l’Oréal………………………………………………….10 1) Segmentation stratégique du marché des cosmétiques…………………………..10 2) L’environnement : les 5 Forces de M. Porter…………………………………….11 3) L’analyse SWOT……………………………………………………………………18 4) Les recommandations………………………………………………………………32 Conclusion……………………………………………………………………………...34

16 commentaires


Marineadn
Marineadn
Posté le 26 sept. 2016

Très intéressant, ce document m'a vraiment aidé à rédiger mon diagnostic stratégique de L'Oréal. Merci beaucoup !

sisim
sisim
Posté le 19 déc. 2015

mrc

sisim
sisim
Posté le 19 déc. 2015

trés intéressant

Amber
Amber
Posté le 10 août 2015

Document bien pense. Cest une excellente application du modele de Porter sur une entreprise a forte visibilite. J ai appris beaucoup sur l entreprise et cela constitue aussi de bons rappels methodologique. Avec cet exemple, on peut voir comment en pratique realize ce type d'analyse. Merci d'avoir partage.

chbani s
chbani s
Posté le 9 juin 2015

le système de jeton n est pas pratique

chbani s
chbani s
Posté le 9 juin 2015

bonjour

c très intéressant

manon0806
manon0806
Posté le 3 mars 2015

Document assez complet qui va m'aider our mes recherches dans le secteur des cosmetiques, merci :)

bibiine
bibiine
Posté le 29 janv. 2015

vraiment très interressant comme doc

chokri24
chokri24
Posté le 28 janv. 2015

jkhjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj

chokri24
chokri24
Posté le 28 janv. 2015

jkhjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj

chokri24
chokri24
Posté le 28 janv. 2015

jkhjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj

josse69
josse69
Posté le 31 déc. 2014

tres bon document merciw2z

waha
waha
Posté le 18 déc. 2014

merci c'est un bon travail

 

RRbianca
RRbianca
Posté le 9 nov. 2014

Intéressant merci

mahacha92
mahacha92
Posté le 4 nov. 2014

c'est très intéressant comme exemple, merci beaucoup =)  

daddi2013
daddi2013
Posté le 5 janv. 2013

merci beaucoup c'est très important d avoir des document comme cela ....
le diagnostic stratégique de l'Oréal peut me aider à mes recherches
surtout j ai un exposé sue le diagnostic stratégique ....
il apparait une entreprise très important à étudié

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