More and more enterprises want to invest in foreign countries in order to remain competitive. China is a country highly appreciated in particular thanks to its power in the global market and its rapid growth.
In fact, in recent years, China has evolved very rapidly. It is developed in many areas. For this reason, many companies such as Carrefour have come to invest in China. Carrefour, French retailer, is the first in Europe and second in the world after Wal-Mart.
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Literature review p.10
Carrefour in International context
The success of Carrefour in France p.25
Carrefour in direction of an International strategy p.27
Carrefour arrive in China p.29
Analysis of the China Market
Definition of the Chinese Market p.33
Competitor analysis p.34
Demand in China p.36
PEST analysis p.38
Carrefour in China
Marketing Mix p.42
SWOT Analysis p.50