Banrock Station, a famous Australian wine company

Rapport rédigé en langue anglaise sur l'entreprise vitivinicole australienne Banrock Station.

Introduction

I. How to meet the demands of a new market ?

II. How to find necessary communication tools ?

III. How to use the brand name Australia as a market position reinforcement

IV. Some measures for a French company to take into account when deciding to conquer the Australian wine market

Conclusion

References