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Decathlon overview
Thierry - Mise à jour : 05/03/2012
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We chose Decathlon because it is an international firm but of French origin and that it’s number one on the market of the sport.
It is a firm in full expension, every year it opens new stores everywhere in the world and on all the continents.
This firm represents a good picture of the French firms, because it implies itself in the local uses, they use every young graduate years.
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We chose Decathlon because it is an international firm but of French origin and that it’s number one on the market of the sport.
It is a firm in full expension, every year it opens new stores everywhere in the world and on all the continents.
This firm represents a good picture of the French firms, because it implies itself in the local uses, they use every young graduate years. . .
Moroever, we are captivate by sports.
I) THE DECATHLON STORY
A. 1976 - 1985, the pioneer years
B. 1986 - 1994, Production and Internationalisation
C. 1996-1999, the Passion Brands adventure
D. 2000-2002, new frontiers
II) DECATHLON TODAY
A. The Capital
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