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Franglish.fr - Mise à jour : 26/01/2012
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Niveau : Autre
Extrait / Introduction
Découvrez cette méthodologie d'anglais, de Franglish.fr, un partenaire exclusif de Doc-etudiant.fr, sur la façon de commenter un spot publicitaire
Extrait:
This commercial appeals to our feelings / our emotions / our intellect / our senses / our sense of humour / our paternal or maternal instincts / our desire to be in good health / our wish to be beautiful and desirable / our love for nature or animals / our desire for exoticism /
[...]
This commercial is based on Humour / Eroticism / Aestheticism / Intelligence / Power / Reasoning / Time / Escapism / Dream / Protection / Nature / Aggressiveness / References to history / Social references / Cultural references /
Plan
Exemple de page de Commenter un spot publicitaire
TV COMMERCIAL
No need to tackle all the points listed below!
Have you seen this commercial before? yes / no?
Do you know the product/service advertised in this commercial? yes/no?
A product / A service / A campaign?
Brand / company / trademark: _______________________________________________
Nationality: ____________________
Type of product (a beverage, a car, etc.) ____________________
The product is not shown / shown in the background / in the foreground / in the centre
We can see the product at the beginning / at the end / all the time / at times only / never / once / twice / ________ times.
The logo / logotype of the brand is visible / noticeable / conspicuous / never shown.
Slogan / catch phrase: _______________________________________________________________
The slogan is easily understandable: yes / no?
Key-word(s) _______________ _______________ _______________ _______________
Target audience: men, women children, teen-agers, adults = grown-ups, middle-aged people, elderly people, smokers, sport-lovers, well-off people, working people, the housewife, a professional group , anybody, ____________
Potential customer _____________________
sex: male / female?
age group: <7 7-14 15-19 20-25 26-35 36-55 >55
marital status: single / married / divorced / indifferent
income group: upper class / middle class / working class / unemployed / any social class
culture: refined / uncultivated / snobbish / modern / trendy / traditional / ____________
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Le document Commenter un spot publicitaire appartient à la rubrique Anglais qui elle même appartient à la thématique Langue.
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