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Marketing (en anglais)
Senpai - Mise à jour : 12/03/2010
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Niveau : Bac+2
Extrait / Introduction
Extrait / Introduction :
In our management cursus it’s necessary to focus on any tools that can help us as a futur managers ... that’s why we have chosen today to treat in a short way the subject of "marketing" There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.Plan
Plan :
I-Definition of Marketing. II-The concepts of Marketing. III-The process of Marketing. IV-The 7 P of Marketing.
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Introduction:
In our management cursus it’s necessary to focus on any tools that can help us as a futur managers ... that’s why we have chosen today to treat in a short way the subject of "marketing"
I-Definition of Marketing.
There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Kotler
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
The Chartered Institute of Marketing
II-The concepts of Marketing.
1/ Needs:
A need is a basic requirement that an individual wishes to satisfy.
People have basic needs for food, shelter, affection, esteem and self-development. Many of these needs are created from human biology and the nature of social relationships.
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Le document Marketing (en anglais) appartient à la rubrique Marketing qui elle même appartient à la thématique Commerce.
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